The mission of the Wisconsin Main Street Alliance is to enhance the economic, social, cultural and environmental well-being of Wisconsin's historic and diverse Main Street communities through education and advocacy using the National Trust for Historic Preservation's Main Street Four-Point Approach.

We are a non profit organization, and are a separate entity from Wisconsin Main Street.  We do, however, work along side Wisconsin Main Street to accomplish similar goals.  One big difference is that as a non profit organization, contributions can be made to the Alliance which will be used to strengthen Wisconsin downtowns.  Through your contributions, and along with funds from other sources, the Alliance will be able to make funds available to communities throughout the state that would otherwise not be there.  Read more about what the Alliance can do, and then invest in Wisconsin communities by clicking on the Fundraising link.